Showing posts with label yogurtland. Show all posts
Showing posts with label yogurtland. Show all posts

28.2.14

Froyo, Flu and Freckles...February in the sun.

Ruben Domingo
K.O.N.G

Ruben Domingo

Venice Canals at sunset
Ruben Domingo


Lizzeth Noreiga

So it's official. I love L.A, and I love frozen yogurt. I'm twelve days straight at the moment and bar the brain-freeze, maaan it feels good. Or rather I should say, tastes good. And I should know. I've fully sampled my local Yogurtland's WHOLE range, and when a new flavor of the month came out at the weekend (red velvet cupcake in-case your interested) even I was embarrassed at how excited I got.

So I figure as an avid lover of frozen yogurt who could be a better brand ambassador then moi? Ok, so the one time I tried this with Pepsi they didn't quite fall for it, but I was pitting myself against the likes of Britney Spears and Beyonce. Yogurtland's mascot is like a cow or something, so I figure our appeals on a similar par.

Yogurtland I hope your hearing this. I would write to them to tell them this, but hey who uses letters in this day and age. Instead I plan to work my way in through instagram... by posting heavily filtered froyo's and hash-tagging the hell out of them. I think this is the best option; my boyfriend back in the UK is pretty sick of waking up each morning to a different whats-app picture of a frozen yogurt, so I need to expand my audience.

Apart from building up my collection of Yogurtland's takeaway spoons, since my last blog post I have been lucky enough to shoot a lot of fashion with some great photographers and companies. (And Father since your last email, I apologize in advance for the smoking in the above images). One of my favorite shoots was on Venice Beach, and shot entirely on old film cameras. The fun really is in waiting to get the images back, completely unsure of how they are going to turn out. And all the films imperfections only add to its charm. (for the ease of distinguishing the film from digital I have placed them at the end of this post!)

And when I haven't been shooting Ive been flu-ing. If that is such a word. My mouse-like immune system has not taken well to being in and out of the cold Californian sea, and my glands decided to swell up sumo-wrestler style. Now I'll admit I'm a hypochondriac at the best of times, so I self-diagnosed glandular fever and started crying about having to book flights home.

I didn't book flights home however, as I found out my boyfriend had booked us tickets to Disneyland as my Valentines day present, and I'll be dammed if I don't live out my dream in March and go round for the day dressed as Minnie Mouse. So I ate an entire pack of jelly vitamin C tablets. Didn't help, but hey, they tasted like fruit pastels. Cue Mama Linda and her 'super chicken corn chowder soup'. It may have looked like the dogs dinner, but it worked. Like a dream. And coincidentally it also tasted like a dream. Creamy, chickeny and potatoey it is yet another thing to add to my growing list of favorite American foods.

The weather is still delightfully sunny, and I have grown freckles. It's only taken twenty-six years. If I could have told this to my thirteen year old self who used to try to recreate them with brown felt-tip, then I feel my teenage years may have been less angsty, and would have looked less like I had some weird large blackheads on my nose every weekend. My twenty-six year old self however has suddenly realized its only going to age me, and little too late has bought an anti-wrinkle cream and decided to start applying suncream.

I look forward to the month of March as I have some really special people coming out to see me. One of those is my baby sister who I have not seen for over a year due to her living in Australia. Like me she has wanderlust, a taste for the sun, and also like me she has written into The Ellen Show to play on our 'reunion' story. (Ellen give us tickets - and possibly a car too?!) Whilst my loved ones are out here I plan on playing the tourist and adding to my tattoo collection with some new ink.

I'm leaving Mama Linda and the beautiful Marina Del Rey to move to an apartment in Santa Monica for the next month. I'll miss Mama Linda's home cooking, but shes promised to send me on my way with a full compilation of the best Motown and her corn chicken chowder recipe.

February may be drawing to a close, but my Yogurtland campaign is only starting... cows beware.

Emily x


Above images shot on CONTAX 645 - 80mm Lens - BW - ACROS 100 Film by Gabe Sachs
Above shot on CONTAX 645 - 80mm Lens -COLOR - PORTRA 160 by Gabe Sachs
Above images shot on LEICA M6 - 50mm Summicron - BW - ACROS 100 Film by Gabe Sachs